Abgeschlossene Arbeiten
Mental Accounting and its impact on investment and saving behavior
Mental Accounting and its impact on investment and saving behavior
- Art der Arbeit
- Bachelorarbeit Betriebswirtschaftslehre
- Status
- Abgeschlossene Arbeit
- Ansprechpartner*in
- Jonas Dorlöchter, M.Sc.
Kurzfassung
Thaler, R. H. (1985). Mental accounting and consumer choice. Marketing Science. Vol. 4. 199-214.
Thaler, R. H. (1990). Saving, fungibility and mental accounts. Journal of Economic Perspectives. Vol. 4. 193-205.
Thaler, R. H. (1999). Mental accounting matters. Journal of Behavioral Decision Making. Vol 12. 183-206.
Kurzfassung in Englisch:
Thaler, R. H. (1985). Mental accounting and consumer choice. Marketing Science. Vol. 4. 199-214.
Thaler, R. H. (1990). Saving, fungibility and mental accounts. Journal of Economic Perspectives. Vol. 4. 193-205.
Thaler, R. H. (1999). Mental accounting matters. Journal of Behavioral Decision Making. Vol 12. 183-206.