Completed Theses

Mental Accounting and its impact on investment and saving behavior

Mental Accounting and its impact on investment and saving behavior

Type
    Status
    completed
    Tutor
    Jonas Dorlöchter, M.Sc.

    Abstract

    Thaler, R. H. (1985). Mental accounting and consumer choice. Marketing Science. Vol. 4. 199-214.

    Thaler, R. H. (1990). Saving, fungibility and mental accounts. Journal of Economic Perspectives. Vol. 4. 193-205.

    Thaler, R. H. (1999). Mental accounting matters. Journal of Behavioral Decision Making. Vol 12. 183-206.

    Original Abstract:

    Thaler, R. H. (1985). Mental accounting and consumer choice. Marketing Science. Vol. 4. 199-214.

    Thaler, R. H. (1990). Saving, fungibility and mental accounts. Journal of Economic Perspectives. Vol. 4. 193-205.

    Thaler, R. H. (1999). Mental accounting matters. Journal of Behavioral Decision Making. Vol 12. 183-206.